The connection between care for children and development of society

Feed the future now

The progress of a society can be gauged by the way it takes care of its children. Simply because children will grow up to be the caretakers of the society in the near future. Heeding to this, The Akshaya Patra Foundation, a mid-day meal NGO in India, initiated a campaign called ‘Feed The Future Now’ – a social movement based on the principle that ‘every child deserves a nutritious diet, a fulfilling education, and a bright future’. The Foundation is taking forward this campaign with steadfast support from GlaxoSmithKline, PepsiCo, Nestle, Reliance Fresh, Viacom18, Facebook, Big FM PVR Cinemas and The Lalit Group of Hotels. Each of the partner corporates has pledged their support in unison to build a better future for children.

The ‘Feed The Future Now’ campaign aims to garner mass support by creating a common platform where any and every one can participate from the public sector, private sector, media and the civil society. The campaign intends to bring about a sustainable change by spreading awareness, promoting policy advocacy, and actively acting upon fulfilling the need of nutrition and education of children.

The significance of caring for the present generation

They say, ‘future is dependent in the way we deal with our present’. So, the way we treat our children today will decide the future of our society and the nation, thus making, caring for the present generation a matter of utmost importance.

Health and education

Break the poverty-hunger-illiteracy cycle – This vicious cycle that has been a constant barrier to the progress of our society can be dealt only when we can create a pool of a healthy and educated generation. For instance, if we have one million children in our country and we provide nutrition and education to all of them, we will create a future generation of healthy and educated citizens. This generation will result in another abled generation and the chain will continue. Eventually, we will be able to create a new reality – the ‘economic independence-food-literacy’ cycle.

Assets for the society – It is a simple phenomenon. As a child if I hadn’t received healthy food and education, then I would have turned out to be a dependent individual. But, since I had received care and schooling, today I am independent and am able to take care of my family. Now imagine the same by holding 3-million children in mind. What would you like them to become – assets or liabilities?

Future decision-makers – Two decades away and India will be home to one of the youngest and largest working-age populations in the world. And, it is self-explanatory that only a healthy and educated generation can potentially take responsibility of their families and the society on their shoulders. So, it becomes imperative that we provide nutritious food and schooling to our children.

Storehouse of creativity and innovation – The minds of children are a wonderland of new ideas and creativity. Their thoughts, approach, and understanding of the world have a sense of newness. And, if their talents and skills are tapped in the right way, the world will be a much wonderful place to live. But, this is possible when children are nourished with food and education, and when they are given the avenue to explore their hidden talents.

In conclusion, the growth and development of the current young population rest upon us. The Akshaya Patra Foundation is providing us a platform to influence the present and create a desirable future. So, as a way forward, let’s take full advantage of this opportunity and feed the children.


A Nourished India, An Educated India

Feed the future

The movement of Feed The Future Now, that was launched across the country with the support of nine leading corporates in the country and the Government of India, has been taking baby steps towards its aim — to serve 5 billion meals to children across India by 2020.

The movement, launched on May 27 has its chief theme as ‘Poshit Bharat, Shikshit Bharat‘. It means that a nourished India will be an educated one. How can a child that is undernourished stay focused on his/her studies? For the child to grow into an intelligent person, he/she will require nutrients that are important for the neuronal cell (nerve cells that also make up the brain cells) growth and development are supplied in the necessary quantities,

All nutrients are important for the neuronal cell growth and development; but some have greater impact during the late fetal and neonatal time periods. These include protein, iron, zinc, selenium, iodine, folate, vitamin A, choline, and polyunsaturated fatty acids. All these play an important role in a child’s development. Hidden hunger, characterised by the lack of sufficient supply of nutrients, is quite prevalent across the country.

This problem is class agnostic. Even the well-off are prone to this issue as a result of not eating many of the foods that supply these micro-nutrients.

As of now, this is a movement that has just taken birth. With its basis of three pillars – awareness, nutrition and education, the campaign seeks to create a rallying call-to-action and promote policy advocacy as well as a behavioural change with regards to the twin issues of nutrition and education.

While the movement has big corporates at the forefront, an individual need not feel left out. Even as corporates contribute, you too can feed a child.

Feed a Child to Feed The Future Now

For developing an individual, no matter what, starting young is the best way to do it. The Akshaya Patra Foundation believes in supporting the child’s development from a very young age.

Feed the future

In the process of developing as a well-rounded individual, it will do a world of good, if a child is taught the need and the importance of social service. Of course, it will ensure the person develops humility, but will also ensure that the child grows up to be a selfless individual. The child realises at a very early age the importance of feeding the future now. This can ensure that the country will not have to see future generations that suffered malnutrition when they were young. This is a message that has to be imbibed by the present generation.

India has been ranked very low in the Global Hunger Index and it is something that needs our immediate attention. The current generations should give lessons in social service to their children so that the future generations grow up to the responsible individuals.

This will ensure that the country will have mentally and physically healthy individuals. At the same time, it would have dealt with the issues arising from hidden hunger which is more common in developing countries. Children may be able to get a stomach full of food. But, the quality of food a child gets is what’s important. That’s where Akshaya Patra ensures a balanced mid-day meal for over 1.6 million school children everyday across the country. Anyone who have imbibed the quality of selflessness will definitely want to extend any help to any individual or an NGO that helps those in need.

One can feed a child today to ensure healthier future generations. But, the desire to help must be developed at a very young age for which parents can play a role.

Feeding the future now, we can ensure we live in a healthy nation

For a person to live a healthy life, a proper diet is a must. It is more so in case of children who are in their growing years. A balanced diet can ensure that the immunity of a person is well maintained.

Oct 17, 2017

Some of the NGOs in India play a major role in ensuring that school-going children are able to get a full meal. Malnourished children experience developmental delays, weight-loss and illness as a result of inadequate intake of protein, calories and other nutrients. Anaemia, osteomalacia/rickets are among the diseases that could affect children who do not get a balanced diet.

The Akshaya Patra Foundation’s mid-day meals supplied to thousands of schools ensures healthy and balanced diet for children. As a part of the Feed The Future Now campaign, the NGO is trying to reach 5 million children by 2020.

Chronic undernutrition is said to plague more than 925 million people worldwide. Prolonged deficiency leads to malnutrition. Human body can easily fall prey to diseases if the body is not well-nourished. When children face malnutrition they tend to fall ill more often than those children who have a well-balanced and nutritious food. Hidden hunger is also considered to be a major reason for malnourished children.

Well, this situation can be banished or relegated to history if you make charity donations. Akshaya Patra also ensures that every rupee you donate reaches the children. They get to eat a healthy mid-day meal from the nutritious value the food contains. The food is cooked in state-of-the-art kitchen which ensures that there is a minimal wastage of the resources.

Perhaps it’s only a matter of time when India will be free of malnourishment among children with the numerous efforts being made. Be a part of the change, feed a child today to ensure that they remain healthy and attend school regularly.

Importance of Education for Children as They are the Future

Education is a crucial part of a child’s growth and eventually the growth of the society because children are the future of the society. In India, 80 percent of all recognised schools at the elementary stage are government run or supported, thus, making it the largest provider of primary education in the country.  That means primary schools run by the government have a major say in the education of children in India.

Every child has the right to education and the Right of Children to Free and Compulsory Education Act 2009 mandates education for children for 6 to 14 years of age or up to Std VIII. But the question is how to motivate children to come to school? This is crucial because a majority of children in the rural and sub-urban areas come to Government-run primary schools.

Feed the children

For this, a nationwide campaign Feed The Future Now has been launched which ensures that children attend school regularly. The campaign facilitates serving of wholesome lunch to school children. Donating for this cause today would mean that you are donating for a child education as this campaign is aimed at bringing children back to school.

The idea behind the campaign is to eradicate a major reason for drop-outs – classroom hunger. Children coming to Government-run primary schools are often deprived of a full-stomach meal. These children find it difficult to study with empty stomachs and hence often drop out and take up a job to earn their meal. Another reason is that they have to take care of their younger siblings back home as their parents go out to for work. That’s when The Akshaya Patra Foundation, an NGO, began serving wholesome lunch to school children in the year 2000 and launched a nation-wide campaign in 2017 to involve more people in the cause.

You can feed the children today because they are the future. Through this cause, you are actually donating for a child’s education. Donate today.

Nutritious food is a step towards child empowerment in India

How can child empowerment happen in India? Where exactly should it begin? Our children have the right to food which is important to keep them healthy and here’s where their empowerment should start from. Despite that India’s food production has increased almost two times in the last two decades, we are unable to provide food to a large section of people.

Our industrial and food production advances unfortunately have not helped us feed all the children. Hidden hunger is a reality in India for many. Some statistics from the UNICEF are alarming. FAO in ‘The State of Food Insecurity in the World, 2015” reports that 194.6 million people are undernourished in India. Also 44% of children below the age of five are underweight. Malnourished children have a higher risk of death from common childhood illnesses such as diarrhea, pneumonia, and malaria.

Other undernourished children, who survive, grow up in an environment of depravity and lack of education. They are more prone to adopt anti-social ways of living their life since they are desperate to provide for themselves and their family. Thus, child empowerment in India cannot happen without entitling the right to food to the children. They need nutritious meals every single day so they are able to grow up in a healthier and a more progressive environment.

feed the children

Feed The Future Now  is a national campaign, started by The Akshaya Patra Foundation, that is aimed at feeding the children and providing them with means to empower themselves. The campaign directs its focus towards child empowerment in India by serving mid-day meals to school children. That way, the children get their right to food and are motivated to attend schools every day.

This indeed is the need of the hour for various reasons. First, India ranks at 97 out of 118 countries on the Global Hunger Index on the basis of three indicators – prevalence of wasting and stunting in children under five years, under five child mortality rate, and the proportion of undernourished in the population. By this measure India is home to a quarter of the undernourished population in the world.

This needs to stop and it begins from feeding the children. When organisations come together to help a cause such as Feed The Future Now, the government is able to get the required resources to ensure every child is well fed. Children who are nourished and educated are able to channelise their energy towards creative pursuits. Feeding the children is really akin to feeding the future because educated children make for responsible adults. Right to food is fundamental to their development as well as the progress of the society.

Join us to feed the children today.

Empowered children of India make a developed country

The Maslow’s theory – hierarchy of needs – lists physiological needs as the most basic to a person’s development and motivation. These physiological needs include the right to food, water and sleep. Unless these needs are met, other needs such as safety, belongingness, esteem and self-actualisation cannot be fulfilled. Only when these essentials are brought together, we can raise an empowered child in India.

Many children are deprived of food and education for various reasons. According to the UNESCO Institute of Statistics 2016 report, every year 47 million Indian children drop out of schools by the time they reach Std X. There has been a direct correlation between school dropout rate and classroom hunger.

This has a direct impact on the growth of our nation since school dropouts render the educational system inefficient and redundant. Feed The Future Now is an initiative that aims to aid children by creating a sustainable platform. Unless children have the right to food and education, a developed nation cannot be built.

Child Empowerment

Empowered children have a purpose

Every child has the right to food and children’s empowerment in India is impossible without it. Children who are empowered with health and education are motivated and often take up initiatives. They have dreams and aspirations.

Empowered children are productive

We need to feed the children with nutrition if we want to see a cognitive development among them. This is crucial to develop their creative faculties. Empowered children are driven and creative. When they grow up, they have productive ideas of transforming the society and the world at large.

Empowered children are leaders of tomorrow

Empowered children are most likely to contribute to the society as they are skilled to lead or set examples. By feeding the children, empowering them with right to food and education, we are inspiring them to become leaders of tomorrow.

You can contribute positively towards the child empowerment in India by simply being part of Feed The Future Now. Donate today